Market Research and Forecasting: 80 Golden Rules and Practices

Author: Feng Zhang (Editor)
Publisher:
Publish Date: 2006-04-01
Features: This book includes two main parts: First, determining the research questions, and then using certain methods to collect and organize data, conduct analysis, which is elaborated in Chapters 2 to 6 of this book. Second, based on the analysis of the research, make predictions. Detailed analysis is provided in Chapters 7 to 9. In other words, the book is divided into two main parts. The first part is "Market Research" (Chapters 1-6), which discusses the steps of market research, 31 specific methods, and the writing of research reports. The second part is "Market Forecasting" (Chapters 7-9), which introduces and analyzes the content, steps, and 69 specific methods of market forecasting. This book not only elaborates on the basic concepts and golden rules in the field of marketing research but also emphasizes practical operations, using Chinese case studies for analysis to help readers better understand and apply research and forecasting issues.