PR and Communication

Author: Li Yuanshou
Publisher:
Publish Date: 2006-01-01
Features: "Public Relations and Interpersonal Communication" is both a "textbook for creative talent quality training" and a "public course textbook for vocational and technical colleges." This textbook applies the basic principles of public relations and interpersonal communication, drawing on theories and methods from related disciplines. It begins with "the qualities of contemporary college students" and explores various aspects of public relations and communication skills: an overview of public relations, public relations surveys, public relations planning, public relations implementation and evaluation, public relations etiquette, and public relations image building; the principles of communication, the means, types, and fundamental contradictions of verbal communication, the basic requirements of verbal communication, the objectives of verbal communication, the audience of verbal communication, the environment of verbal communication, the personality, style, and demeanor of verbal communication, the aesthetic pursuit of verbal communication, the reception and feedback in verbal communication, cross-cultural verbal communication, and nonverbal communication. Each chapter is followed by several thought-provoking exercises, highlighting the practicality and operability of this textbook. This book can serve as a textbook for quality education in general universities, a public course textbook for vocational and technical colleges, a training textbook for various enterprises and institutions, and can also be used as self-study material for those interested in public relations and interpersonal communication.