Opportunities and Development of China's Hotel Industry

Author: Wang Zeguang
Publisher:
Publish Date: 2002-06-01
Features: "Opportunities and Development of China's Tourism Hotels" is the third professional monograph on the hotel industry written by students from the postgraduate program in tourism economics, contributing to the prosperity of China's tourism academia. As an economic researcher, I am delighted to see the continuous publication of professional achievements and am pleased to accept the invitation to write the preface. The preface of an academic monograph should not be a perfunctory or flattering piece, but rather an abstract and summarized reflection. This book, subtitled "On the Development Direction of Tourism Hotels After Joining the WTO," is divided into six major sections—Industry Development, Management and Operation, etc.—covering topics such as industry structure adjustment, modern enterprise system construction, innovative management, orderly product competition, service quality improvement, corporate culture development, and human resource development. All these discussions revolve around the impact and opportunities of China's entry into the WTO on the tourism industry. Overall, the book is characterized by strong professionalism, novel and bold perspectives, rigorous arguments, and a straightforward writing style.