University Major English (Management English) 1

Author: Bu Yukun
Publisher:
Publish Date: 2006-04-24
Features: Based on the newly issued "College English Teaching Syllabus" (Revised Edition) and guided by advanced and practical ESP/EAP research findings, this series of textbooks is compiled. With the main focus on cultivating five comprehensive skills, the thematic texts are meticulously designed to systematically teach reading, listening, speaking, writing, and translation skills. The objective-type exercises and a large number of subjective practical communication projects are carefully crafted in a thematic interweaving format. It facilitates the input of a large amount of useful language information to students through the model of language input-interaction-language output. The teaching reference book is written to enable autonomous learning. With a student-centered approach, it employs a cyclical, repetitive, cross-cutting, and overlapping training method to assist students at multiple levels—such as phonetics, vocabulary, sentence structures, functional notions, paragraphs, discourse, and thinking patterns—to quickly accumulate professional English knowledge and rapidly improve their five comprehensive professional English application skills (reading, listening, speaking, writing, and translation), communication skills, and self-learning abilities.