Guerrilla Exhibition

Author: Li Wenshen / Niu Zhiwei (USA)
Publisher:
Publish Date: 2006-02-01
Features: Most professionals agree that no one can truly achieve significant sales in trade shows. Visitors, blinded by bright lights, are already overwhelmed by chaotic sights and sounds, flowing like a rushing river through the exhibition hall. Almost every salesperson who has attended a trade show can describe the chaos, noise, and almost frenzied scene when interacting with customers—most of which are entirely believable. In the high-pressure environment of trade shows, the authoritative secrets, strategies, and techniques included in this book are desperately sought after by all businesses. The book highlights the differences between trade shows and conventional sales methods, providing an in-depth explanation of how to choose the most effective display methods for different markets. Unconventional strategies and methods are the greatest feature of this book.