Chain Store Management - Theory, Cases, Systems, Practice

Author: Zhao Tao
Publisher:
Publish Date: 2006-04-01
Features: This series of books, "Commercial Modernization and Basic Management," is rich and comprehensive, covering multiple business formats within the commercial sector. The series explores a wide range of topics in a thorough manner, dedicating a full book to each format. It begins by discussing the concept of a particular format, then introduces its origin, history, development, types, and characteristics. It further explains the specific details of the format, covering planning methods, operational strategies, and management issues related to various retail stores, chain stores, and more. The content is not detached from reality but focuses on practical issues closely tied to the operational processes of stores, offering high practical value. After theoretical explanations, the authors skillfully insert vivid and easy-to-understand case studies, enabling readers to gain a more intuitive and profound understanding of the topics covered. The series also emphasizes the absorption of advanced research findings from abroad, introducing readers to valuable management experiences from world-renowned enterprises. Additionally, it provides an objective analysis and rational outlook on the current development of commercial modernization in China, offering solutions to existing problems. The writing is fluent and the logic is clear, making it suitable for experienced business managers as well as college students seeking an introductory understanding of the retail industry. Readers can learn and gain insights in a relaxed and enjoyable reading experience.