Battle - The Big Showdown in the Chinese Market

Author: Mo Jie
Publisher:
Publish Date: 2004-05-01
Features: Wahaha's very marketing triumphs over Coca-Cola, the armed confrontation in the air conditioning industry, Dell's direct sales model facing Lenovo's distribution counterattack, the horizontal and vertical alliances in the automotive industry. This book selects representative industry competition cases from different industries. In the book, you can draw beneficial experience and lessons from a large number of domestic and foreign enterprise competition cases. The case content in this book is rich, the language is light, and it has strong readability. The selected cases are based on the principles of being "new, suitable, rich," avoiding the problems of excessive and repetitive cases in previous similar books, bringing readers a fresh feeling.