Book Marketing - (Third Edition)

Author: (English) Alison Beaufort
Publisher:
Publish Date: 2004-08-01
Features: In the competitive book market, how to conduct effective book marketing? This book provides you with a practical marketing guide. Book Marketing studies book marketing against the backdrop of the entire publishing process, including book design, printing, budgeting, and more. It explains all the knowledge you need to know in the field of book marketing in an easy-to-understand and practical way. The book contains many creative suggestions that can be implemented immediately. You will learn how to improve the response rate of mailing promotional materials, how to develop the potential of sales personnel, how to plan to activate general trade, educational, and academic book markets, and so on. Highly practical and actionable. Book marketers can gain specific guidance from the book, while business and management personnel at all levels of the publishing industry can also find inspiration. This is a must-have for every marketing department in a publishing company. – Andrew Weale, Director of Sales and Marketing, Penguin Books Group
After reading this book, I found it incredibly beneficial: It clearly explains why a company should adopt a certain marketing strategy and provides a wealth of very practical guidance on how to conduct book marketing activities. – Alan Shanks, Scottish Publishers Association
This book is a treasure trove of wisdom on book marketing. Any publisher or bookseller involved in marketing will find that their past marketing efforts have much room for improvement after reading this book. – Simon Littlewood, Director of International Operations, Random House
I agree with Beaufort’s view that reading is different from selling clothes or candy, but in terms of reliance on marketing theory, selling books should not be fundamentally different from selling clothes or candy. Publishers who want to sell books well should read this book carefully. – Professor Fang Qing, Director of the Publishing Science Department, Wuhan University
How to do book marketing has always been a puzzle for publishers. The publication of this book should be a blessing for publishers, and I believe it will bring a revolution to the concept of book marketing in China. – Zhang Weitie, Publishing Director of China Book Business Guide Weekly
If we are not content with being a craft-based editor, reading this book will certainly help: Its comprehensiveness extends our thinking, and its specificity allows us to apply it directly. – Shao Min, Shanghai People’s Publishing House
In the competitive book market, how to conduct effective book marketing? This book provides you with a practical marketing guide. Unlike general books on marketing that only focus on "marketing," this book studies book marketing against the backdrop of the entire publishing process, including book design, printing, budgeting, and more. It explains all the knowledge you need to know in the field of book marketing in an easy-to-understand and practical way. The book contains many creative suggestions that can be implemented immediately. You will learn how to improve the response rate of mailing promotional materials, how to develop the potential of sales personnel, how to plan to activate general trade, educational, and academic book markets, and so on. Highly practical and actionable. Book marketers can gain specific guidance from the book, while business and management personnel at all levels of the publishing industry can also find inspiration.