Positioning Revolution

Author: Ye Zhenggang
Publisher:
Publish Date: 2006-04-01
Features: The positioning is not about making changes to your product, but about thinking in the minds of potential customers and placing your product there. The author of this book summarizes 38 marketing positioning rules in a lively and engaging way. It reveals the relevant rules and cases of positioning, covering the marketing positioning strategies and advertising case studies of well-known brands. The book first introduces the historical background and related important concepts of marketing positioning, quoting famous quotes, listing old positioning cases, and explaining why it is necessary to break with the old and embrace the new. It aims to help modern business operators and marketing advertisers thoroughly understand the positioning of the new era, absorb the essence, innovate, and build a long-lasting brand for their businesses. This book is suitable for business operators, marketing and brand professionals, planning personnel, and readers interested in this field. It can also serve as a manual for professionals in the fields of marketing consulting, advertising, public relations, market research, and more. The book reveals the relevant rules and cases of positioning, covering the marketing positioning strategies and advertising case studies of well-known brands. The author summarizes 38 marketing positioning rules in a lively and engaging way, which is convincing for those aspiring to join the marketing industry. The book first introduces the historical background and related important concepts of marketing positioning, quoting famous quotes, listing old positioning cases, and explaining why it is necessary to break with the old and embrace the new. It aims to help modern business operators and marketing advertisers thoroughly understand the positioning of the new era, absorb the essence, innovate, and build a long-lasting brand for their businesses. This book summarizes 38 marketing positioning rules, covering the marketing positioning strategies and advertising case studies of well-known brands. The book introduces the historical background and related important concepts of marketing positioning, quoting famous quotes, listing old positioning cases, and explaining why it is necessary to break with the old and embrace the new.