Direct Selling Method (7th Edition) (7th Edition)

Author: Stone
Publisher:
Publish Date: 2006-04-01
Features: This book takes information technology as the background, comprehensively explores how to plan, organize, and carry out direct selling activities in the information age, emphasizing the integration of new technologies, new concepts, and new media with existing direct selling strategies and frameworks. Case studies from DellCornpLHer, Staples, StateFarm, and LatingStyles magazines reveal how exceptional direct sellers navigate today's global market, how they leverage cutting-edge network technologies to create innovative and powerful marketing methods, revolutionize brand strategies, and enhance customer service skills, while expanding content on the Internet and other digital media and E-business. This book is a classic in the field of direct selling, a bestseller since its first edition, serving as a desk reference for all direct selling professionals. After 25 years of development, refinement, and practical testing across six editions, "The Direct Selling Handbook" 7th Edition takes information technology as the background, comprehensively explores how to plan, organize, and carry out direct selling activities in the information age, emphasizing the integration of new technologies, new concepts, and new media with existing direct selling strategies and frameworks. Case studies from DellCornpLHer, Staples, StateFarm, and LatingStyles magazines reveal how exceptional direct sellers navigate today's global market, how they leverage cutting-edge network technologies to create innovative and powerful marketing methods, revolutionize brand strategies, and enhance customer service skills, while expanding content on the Internet and other digital media and E-business. This book is a classic in the field of direct selling, a bestseller since its first edition, serving as a desk reference for all direct selling professionals in China.