World's Top Ten Classic Marketing Fails

Author: Wang Wei, Guo Peng
Publisher:
Publish Date: 2006-04-01
Features: Marketing is a crucial function of business operations. In a dynamic market environment filled with uncontrollable and unpredictable variables, many companies inevitably encounter marketing failures. Analyzing and summarizing past corporate cases, especially those of failures, can help businesses learn from mistakes and improve their marketing shortcomings. This book selects and conducts in-depth analyses of ten marketing failure cases for reference by companies. The cases cover industries such as retail, automotive, computer, and chemical manufacturing. It can be considered an unconventional marketing textbook, suitable for business managers, investors, marketing managers, researchers, MBA students, and others interested in corporate management.， judgment ability, not only can they assess the situation, but they can also draw lessons from a broad perspective. The history of world development is filled with the wisdom of the wise, as well as the hardships and confusion of the failures. The light of success encourages, while the remnants of failure teach. This is a book about the experiences and lessons of the failures, and also an enlightening revelation that makes you pause and reflect. As the saying goes: "A lesson from the past is a guide for the future." The editors have studied a large amount of material on corporate failures, selecting ten typical cases from each perspective of operations, investment, marketing, and public relations for and comprehensive analysis. The companies mentioned in the book are well-known global enterprises that once flourished, and the editors comment on the specific mistakes of each company. We sincerely hope that such failures will not repeat, and we also hope that we do not forget these unforgettable lessons. We hope that readers can take the successes and failures of these well-known companies as a reference, not only to "rectify their conduct," but also to "understand the rise and fall" and "clarify gains and losses." We also hope that the analysis of each failure case in the book will become the key to opening your door of wisdom, enabling you to have a broad vision and discern right from wrong. This book selects and conducts in-depth analyses of ten marketing failure cases of world-renowned companies. The cases cover industries such as retail, automotive, computer, chemical, and manufacturing. This book selects the marketing failure of the Eddie Snow Auto Company, the dull market response, the promising market prospects of new products, and the disastrous ambitions of the World Rugby League.