Brand, the first survival strategy – Brand practice in the era of Chinese manufacturing

Author: Rong Jianying, Editor-in-Chief
Publisher:
Publish Date: 2006-04-21
Features: "Brand, Survival Strategy" is the first to present in the form of a report, focusing on brand case studies and research on outstanding Chinese enterprises. It authentically reproduces the stories of these companies in building their brands and provides concise commentary. Based on insights into the penetration and execution of the exceptional brand concepts of outstanding Chinese enterprises, it showcases the trajectory and influential charm formed by these successful companies in shaping their brands. The book, using the brand value of outstanding enterprises, aims to promote the rapid and steady development of Chinese enterprises.