From Marketing Plan to Sales Multiplication (Second Edition)

Author: Alexander Schiham (USA)
Publisher:
Publish Date: 2006-04-01
Features:
Facing the complex affairs of a company, do you feel overwhelmed? If your company is a leader in the industry, do you think you can easily win the competition? And if your company is small, do you feel powerless to compete against strong rivals? All these questions can be answered in this book. Professor Alexander Schiham discusses various marketing issues with a simple and humorous tone, explaining how to develop plans, promote products, design advertisements, print promotional materials, and maintain websites. The book not only has a systematic chapter arrangement but also includes practical tips and real-world case studies. You will not only learn comprehensive and systematic marketing theories but also gain inspiration from various success and failure cases. Excellent marketing strategies apply to any industry and any business. It is the most creative work in all commercial activities, capable of creating miracles everywhere!