Sports Communication

Author: Ren Guangyao, Editor-in-Chief
Publisher:
Publishing Date: 2004-06-01
Features: This book is one of the series textbooks for social sports majors in ordinary higher education institutions. It aims to cultivate professional sports communication talents with multiple skills, guided by communication theory, and explores, studies, and elaborates on the laws, characteristics, procedures, and methods of sports information communication. The main content of the book includes communication and communication studies, sports communication and print media, sports communication and electronic media, sports communication and network media, sports communication environment, sports communication psychology, the effectiveness and measurement of sports communication, planning for sports event communication, gatekeeping and guidance in sports communication, the professional ethics and quality requirements for sports communication practitioners, etc. This book can also serve as a textbook for news majors (sports news direction) in ordinary higher education institutions, elective course textbooks for other sports majors, and a reference book for sports news communication professionals.