Brand First Survival Strategy: Brand Practice in the Era of Chinese Manufacturing

Author: Rong Jianying
Publisher:
Publish Date: 2006-01-01
Features: "Brand, Survival Strategy" is the first to present in the form of a report, focusing on brand case studies of outstanding Chinese enterprises. It authentically reproduces the stories of these companies in building their brands and provides concise critiques. Based on insights into the permeation and execution of excellent brand concepts by outstanding Chinese enterprises, it showcases the trajectory and influential charm these successful companies have formed in shaping their brands. The book aims to promote the rapid and steady development of Chinese enterprises by leveraging the brand value of these outstanding companies.