Another Way of Brand Manufacturing: Brand Thinking in the Era of Chinese Manufacturing

Author: Rong Jianying
Publisher:
Publish Date: 2006-03-01
Features: "Brand: Another Manufacturing" takes the question awareness of "What is it," "Why," "How to," and "How to do it" as the main thread, specifically analyzing the situation of Chinese brands. On the premise of acknowledging the achievements of Chinese brands over the years, it points out the current state of Chinese brands and highlights their importance through a comparison between the impoverished and weak Chinese brands and the global advancement of Chinese manufacturing. The book starts from the perspective of enterprises building brands, analyzes the prominent issues causing the current state of Chinese brands, proposes various methods for enterprise brand management, and puts forward the Three Wisdoms Theory for the development and growth of weak brands, with a focus on elaborating the specific content of the Three Wisdoms Theory. The research and exploration of Chinese brands in this book ultimately lead to the Chinese Famous Brand Strategy. Through theoretical discussions, it analyzes the composition of the Chinese Famous Brand Strategy and points out the development prospects of Chinese brands.