Essentials of Strategic Management - (Third Edition)

Author: Jeffrey S. Harrison (USA)
Publisher:
Publish Date: 2006-03-01
Features: Strategic management, as a field of study for business operators, emerged in the 1970s. It encompasses all important activities of a company and is continuously enriched with new contextual meanings. The works of management masters on this topic are vast. This book from Cornell University combines tradition and reality in a light yet engaging manner, addressing both core themes and hot issues in the field, enabling readers to grasp the essence and latest developments of strategic management in a relatively short time. The book not only well summarizes the classic strategic management process but also explores in-depth and comprehensively the issues in the field of strategic management by integrating new concepts such as corporate resources, transaction costs, agency theory, and strategic alliances. Additionally, it examines corporate strategies in the context of economic globalization, e-commerce, and the development trends of the new economy. This book focuses on cultivating students' insights and provides numerous real and profound case studies. Readers can select teaching projects based on their needs to engage in interactive simulations or experiential exercises, receiving effective training. Strategic Management Essentials combines tradition and reality in a light yet engaging manner, addressing both core themes and hot issues in the field, enabling readers to grasp the essence and latest developments of strategic management in a relatively short time. The book not only well summarizes the classic strategic management process but also explores in-depth and comprehensively the issues in the field of strategic management by integrating new concepts such as corporate resources, transaction costs, agency theory, and strategic alliances.