Enterprise transformation

Author: (US) Gohart (US) Kelly
Publisher:
Publish Date: 2006-02-01
Features:
One of the most popular strategic management courses at Sloan Management School;
A primary research focus for renowned consulting firms such as Accenture;
In September 2005, IBM believed that "corporate transformation" was the future of its own development;
European financial services view "corporate transformation" as an important industry development capability;
The "corporate transformation coffee house" available for sharing online.
This book is a specialized study on corporate growth. It views businesses as living entities—biological legal persons complete with mind, body, and spirit—and dynamically evaluates the characteristics and strategies of each stage of corporate growth, offering a unique perspective.
This book addresses the shortcomings of other books on reengineering that focus solely on processes, providing four frameworks for corporate transformation: replanning, rebuilding organizational structure, revitalization, and rebirth.
Through the rational and emotional journey of the CEO of an American insurance company during the "transformation storm," as well as the arduous experience of production management personnel at Woodbridge Paper involved in the transformation process, readers gain insights into both the "hard" aspects of the business, such as shareholder value analysis and business costs, and the "soft" issues, such as team building, corporate culture, and motivation.
This book provides a comprehensive guide for corporate transformation.
It is not merely discussing corporate growth but, at its core, the enhancement of corporate competitiveness and the shaping of core capabilities. It is recommended that readers combine theories such as strategic management, competitive strategy, and organizational learning to read and reflect on this book, believing that greater insights will be gained.