The Revolution of Management

Author: Zhao Guangsun, Qian Zhang, Zhang Ruimin
Publisher: Contemporary World Press
Publishing Date:
Features: Managers in the 21st CenturyPrefaceKnowledge economy and the information revolution require all of us to face tomorrow and acknowledge our own ignorance.In this fierce, life-or-death market competition, a strong innovative spirit and better innovation management mechanisms are the key turning points that determine a company's survival or demise.Comprehensive management, marketing, business strategy, operational management, financing system theory, psychology, sociology, philosophy, human resource management, and information technology21st-century successful companies are a comprehensive combination of new concepts, methods, and attitudes.CrisisThe speed of technological changes and increased competition in the information age has greatly exceeded any previous period.A company's strategic turning point often arrives prematurely, and the survival or demise of the company will unfold at a rhythm ten times faster than before, as "only the paranoid survive."The pursuit of any enterprise or individual cannot have an end; only by producing better products can they avoid being swept away by the tide of history.ConceptKnowledge, information, and technology can enter the circulation field in non-material forms to generate wealth.A company's new business strategy often involves promoting a concept, thereby stimulating and guiding consumer trends, to a large extent making "technology deeply integrated into life," not just producing for demand.GoalsThe goals of business and industrial management in the new century are not solely determined by a company's economic and social benefits but also lie in the ability to set industry standards, regulate competition, and compete in the upcoming industry alliance strategic landscape.