Soaring High -- The Business Philosophy of Singapore Airlines: The Business Philosophy of Singapore Airlines

Author: Louis Zzos Herakleus
Publisher:
Publish Date: 2006-04-06
Features: One of the world's top airlines, one of the most profitable airlines in the world, with numerous accolades:
- Excellent passenger service
- Excellent business class
- Excellent cabin service
- Excellent onboard meals
- Punctual and safe airline
- Best choice for business travel
- Excellent air cargo company
- Asia's most respected enterprise
Awarded the "20 Years of Excellence in International Civil Aviation Service Award" by the authoritative aviation magazine "Air Transport World"
The English version of this book was launched in December 2005 and caused a sensation, with the UK and the US competing to acquire the copyright.
Singapore Airlines, one of the world's top airlines and one of the most profitable airlines in the world.
This book provides a comprehensive and contemporary analysis of Singapore Airlines' path to success.
It is suitable for any professional in the Chinese aviation industry, especially for senior leaders, from civil aviation directors to the board members and CEOs of various airlines, to deeply reflect and seriously learn from.