Newly compiled International Trade Theory

Author: Xu Shenghua
Publisher:
Publish Date: 2006-04-01
Features: The first part of this book mainly introduces the background, key figures, representative works, and main viewpoints of classical international trade theory, modern and contemporary international trade theory. The second part mainly covers the background, objectives, theoretical basis, policy content, and economic impact of international trade policies. The third part focuses on international trade negotiation, terms of international trade contracts, and the fulfillment of international trade contracts. The fourth part discusses international division of labor and the world market, the selection of target markets by enterprises, corporate brand marketing, corporate product strategies, corporate product pricing strategies, corporate product distribution channel strategies, and corporate product promotion strategies. This book can serve as a textbook for undergraduate engineering students, part-time graduate students, and postgraduate students in related fields taking public courses on trade theory in higher education institutions. It can also be used as a training textbook and self-study reference for middle and senior-level management personnel learning international trade knowledge.