Soaring High - The Business Philosophy of Singapore Airlines

Author: Heraclitus
Publisher:
Publish Date: 2006-03-01
Features: One of the world's top airlines, one of the most profitable airlines in the world, with numerous accolades:
- Excellent airline
- Excellent business class
- Excellent cabin service
- Excellent onboard meals
- Punctual and safe airline
- Best choice for business travel
- Excellent air cargo company
- Most respected enterprise in Asia
Awarded the "20 Years of Excellence in International Civil Aviation Service Award" by the authoritative aviation magazine "Air Transport World"
This book provides a comprehensive and timely analysis of Singapore Airlines' path to success. Singapore is a city-state where driving around the entire country only takes about an hour, making it unnecessary to develop the aviation industry. However, Singapore Airlines has become one of the world's most reputable and profitable airlines. During the same period, the ticket prices of Singapore Airlines were about 30% higher than those of Chinese airlines, but their occupancy rates were comparable to those of Chinese airlines. There must be a reason behind this, and this book perfectly reveals the secret of the "Singapore Airlines miracle."
This book is suitable for any professional in the Chinese aviation industry, especially for high-level leaders ranging from civil aviation administrators to board members and CEOs of various airlines, to deeply reflect and seriously learn from it. This book is not only suitable for the Chinese aviation industry but also for managers in all service industries in China. All service industries in China face vast, even unprecedented, growth opportunities brought by rapid economic growth, but they also face almost common challenges. The success of the service industry often lies not in the success of the front desk but more in the success of the backend—your philosophy, knowledge, and technical support systems, as well as your people—individuals with different perspectives, educational backgrounds, professional skills, and attitudes at different service stages.
This book is also suitable for Chinese MBA and EMBA students, as well as entrepreneurs and managers engaged in management work, especially middle and senior-level professionals in the service industry and friends who are passionate about management. This book is not only a vivid embodiment of the theory, ideas, and methods of service management and service marketing in an excellent enterprise but also demonstrates the strategic foresight and high level of vision behind a real-life miracle, as well as the persistent pursuit and thorough execution.