Creating Famous Stores - Winning at the Terminal - Store Operations for Apparel Enterprises - Comprehensive Management Practice

Author: Yao Jinliang
Publisher:
Publish Date: 2006-03-01
Features: This book is specifically written for store operators and managers in China's fashion industry. It covers various aspects such as planning before opening a store, store location selection, the application of visual marketing elements, practical store operation management, building a top-tier store team, specialized customer management, store information management, promotional techniques, professional service management, the 5S management method for stores, and store performance evaluation. The book provides readers with insights into the secrets of successfully operating and managing a fashion store. It is highly practical, drawing on intellectual property rights in store operations developed over many years by United Times Company, particularly many practical methods for store management. It offers fresh management ideas and valuable assistance to store operators and managers of all kinds.