New corporate strategy

Author: (Japanese) Kenichi Ohmae et al. / Qing Xuemin
Publisher:
Publish Date: 2006-04-01
Features: How can new enterprises survive in a highly competitive market? How can modern entrepreneurs become the terminator of the 21st-century economy? Kenichi Ohmae, the father of Japanese strategy and a global management master, considers it his mission to cultivate entrepreneurial qualities, develop new businesses, and help more people engage in the business world. He founded the internationally renowned Entrepreneurship Business School. This book draws on the essence of the management courses offered by the Entrepreneurship Business School and summarizes new strategies for business operations in the imagination era. The book is divided into two main parts: "Practices of Entrepreneurs" and "Operations and Management of Enterprises." In addition to providing detailed introductions to the experiences and skills of business elites in areas such as imagination, business planning, marketing, digital management, and capital management, what makes it particularly noteworthy is that it offers numerous real-life cases of successful entrepreneurs. Whether it's the explanation of business philosophies or the personal stories of entrepreneurs, the book is filled with compelling content that other business school courses cannot match. Those who are pioneers of the era are the ones with an entrepreneurial spirit. Anyone who wants to challenge themselves and achieve success independently will greatly benefit from this book. How can new enterprises survive in a highly competitive market? How can modern entrepreneurs become the terminator of the 21st-century economy? Kenichi Ohmae, the father of Japanese strategy and a global management master, considers it his mission to cultivate entrepreneurial qualities, develop new businesses, and help more people engage in the business world. He founded the internationally renowned Entrepreneurship Business School. This book draws on the essence of the management courses offered by the Entrepreneurship Business School and summarizes new strategies for business operations in the imagination era. The book is divided into two main parts: "Practices of Entrepreneurs" and "Operations and Management of Enterprises." In addition to providing detailed introductions to the experiences and skills of business elites in areas such as imagination, business planning, marketing, digital management, and capital management, what makes it particularly noteworthy is that it offers numerous real-life cases of successful entrepreneurs. Whether it's the explanation of business philosophies or the personal stories of entrepreneurs, the book is filled with compelling content that other business school courses cannot match. Those who are pioneers of the era are the ones with an entrepreneurial spirit. Anyone who wants to challenge themselves and achieve success independently will greatly benefit from this book.