Haier's 49 Management Principles - Ante Management Library, Volume 6 (Volume 6)

Author: Su Chunli
Publisher:
Publish Date: 2006-03-01
Features: This book explores the secrets of Haier's success from the perspective of its management principles. The book is divided into ten chapters, covering the principles of Haier's brand management, technological innovation, enterprise competition, employee motivation, customer service, job responsibility management, marketing, team building, product quality management, and corporate culture development.