Brand Asset Management: An Effective Way to Win Customer Loyalty and Profit: An Effective Way to Win Customer Loyalty and Profit

Author: Scott Davis
Publisher:
Publish Date: 2006-02-01
Features: If you want to be a competent parent, bringing a child into the world means nurturing them to grow healthily; similarly, if you create a brand but cannot manage it effectively, you cannot be considered a qualified operator. Scott Davis will tell you how to manage your brand more effectively and become an excellent "brand parent." He is the most visionary person in brand management today. He makes you realize the impact of brand asset management and helps you understand how to implement it. For executives who want to leverage brands to achieve expected returns, this is a must-read book.