Media and Entertainment Industry

Author: Albert Greco
Publisher:
Publish Date: 2006-03-01
Features: This book is one of the textbooks in the series of Mass Communication, Media Economics, or Management in the United States. It analyzes the economic issues of different mass communication media from print media to online media. It not only describes the current state of the U.S. media entertainment industry but also examines the process that led to its current form. It provides a comprehensive overview of the U.S. media and entertainment industry, guiding the media industry toward maturity and rationality. In the United States, this book is one of the main reference textbooks for mass communication majors.