Brands belong to sports: 16 international brands' sports modes

Author: Hu Xiaoyun
Publisher:
Publish Date: 2003-03-01
Features: A book that can truly solve their problems. In this book, they can clearly understand the brand stories behind each clever advertising idea; they can learn how advertising campaigns are planned, created, and disseminated to meet the needs of brand development; they can appreciate how each advertising work contributes to the success of a brand, the sales, and popularity of its products; they can see how, as the authors, we conduct our thinking and exploration based on a wealth of materials.