The driving force and vitality for the development and innovation of Haipai culture

Author: Fang Minglun
Publisher:
Publish Date: 2004-09-01
Features: This book provides students with a preliminary understanding of the emergence and development of Shanghai as a city, as well as the spatial development and management of modern urban areas, through research on Shanghai's history, culture, economy, urban governance, and comparisons with other cities. It also offers an in-depth understanding of the uniqueness of Shanghai as a city, its market characteristics, and the underlying patterns. By examining the formation and development of Shanghai's communication structure, as well as its urban personality and market traits, the book enables practical application in real-world scenarios.
"Haipai Culture," as a unique cultural phenomenon in Shanghai, possesses its own distinctive features. Especially when contrasted with the traditional "Jingpai Culture," the characteristics of being trendy, innovative, and open to change become even more pronounced. Currently, Shanghai is committed to building itself into an international metropolis and striving to develop "features of the times, Chinese characteristics, and Shanghai characteristics." To achieve this, a strong cultural foundation is essential. The mission of the Haipai Culture Research Center at Shanghai University lies in conducting professional and systematic research on "Haipai Culture" to highlight its unique charm and serve the urban cultural development of Shanghai.