Author: Li Tianyuan
Publisher:
Publish Date: 2003-02-01
Features: To meet the needs of medium-level tourism education and improve teaching quality, we have organized the compilation of teaching materials for major courses in the Hotel Service and Management program of tourism secondary vocational schools, based on the teaching plan and syllabus formulated by our company. After approval, this set of teaching materials can be used for trial purposes in hotel service and management programs of tourism secondary vocational schools, and can also be referenced by corresponding programs in other schools. Additionally, it can serve as training materials for employees of tourism-related hotels and self-study resources for vocational learners. The book "Introduction to Tourism" was written by Li Tianyuan from Nankai University. The content of this book includes Preface, Modern Tourism, The Definition of Tourism, Characteristics of Modern Tourism, Types of Tourism, Impacts of Tourism, The Origin and Development of Tourism, Ancient Travel, The Rise of Modern Tourism, The Development of Modern Tourism, Basic Elements of Tourism, Tourists, Tourism Resources, Tourism Industry, The Composition of the Tourism Industry, Travel Agencies, Tourism Transportation, Accommodation Industry and Hotels, Tourist Attractions, Tourism Markets, Tourism Products, Tourism Markets, International Tourist Sources in China's Tourism Market, Tourism Market Research, Tourism Management System and Tourism Talent Development, Overview of Tourism Management System, China's Tourism Management System, China's Policies and Measures for Developing Tourism, Tourism Talent Development, The Current State and Prospects of Tourism Industry Development, The Current State and Trends of the Global Tourism Industry, Achievements and Development Prospects of China's Tourism Industry, Afterword.
Introduction to Tourism
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