Modern strategic management

Author: Wang Weiguang
Publisher:
Publish Date: 2006-02-01
Features: This book is one of the teaching materials in the "Modern Business Administration Collection" series. It is based on the new developments and trends in marketing theory and practice that we have summarized over the years through teaching and research, and references a large number of classic works on marketing both domestically and internationally. It summarizes and summarizes the new marketing theories and marketing management methods of contemporary international marketing in recent years with innovative thinking. It has both theoretical depth and practical operability; it contains both cutting-edge information from enterprises and industries, as well as standardized analysis. With popular language and typical cases, combined with the actual situation of China, it introduces the framework and core concepts of modern marketing theory to readers in a relatively comprehensive way. The content emphasizes theoretical foresight and combines theory with practice, aiming to provide direct guidance for enterprises to carry out marketing activities.