Marketing Science (Synchronous Guidance/Synchronous Training for College Self-Study Examination) Guo Guoqing

Author: Guo Guoqing Self-Study Teaching Aids
Publisher:
Publish Date: March 25, 2003
Features: Designated teaching material for the National Higher Education Self-Study Examination, supplementary book published by Zhonghua Book Company
Compiler: Guo Guoqing, Chief Editor
Version: Second Edition in Beijing, September 2003
Word Count: 239,000
Format: 8801230
Major: Marketing (Undergraduate)
Applicable Majors:
1. Statistics (Independent Undergraduate)
2. Finance and Taxation (Independent Undergraduate)
3. Finance (Independent Undergraduate)
4. Insurance (Independent Undergraduate)
5. International Trade (Associate Undergraduate)
6. Business Administration
7. Accounting (Independent Undergraduate)
8. Marketing
9. Tourism Management (Independent Undergraduate)
10. Hotel Management (Associate Undergraduate)
11. Corporate Financial Management (Independent Undergraduate)
12. Social Survey (Associate Undergraduate)
13. Secretarial Studies (Associate Undergraduate)
14. Advertising (Associate Undergraduate)
15. Public Relations (Associate Undergraduate)
16. Management Engineering
Appendix: National Unified Examination Paper Analysis and Practice Test Papers
ISBN: 7801691822