Real Estate Marketing and Planning Practice Manual

Author: None
Publisher: China Business Press
Publication Date: 1999-09-01
Features: Novel content with strong industry focus; Learning and reference value with high practicality. This comprehensive professional toolbook is meticulously compiled, organized, and written by dozens of experts and scholars engaged in real estate marketing and planning. It provides the latest methods and strategies in real estate marketing, planning, advertising, financing, risk management, mortgages, etc. The book also offers advanced marketing experiences and typical cases from domestic, international, and Hong Kong/Taiwan regions.
Applicable Units: Real estate companies, real estate intermediaries, consulting firms, advertising and planning companies, government management agencies in the real estate industry, various levels of Bank of China branches, etc.
Applicable Individuals: Real estate marketing personnel, real estate planning personnel, real estate management personnel, real estate consultants, property management personnel, government management personnel in the real estate industry, etc.