Global Strategy - (2nd Edition) (2nd Edition)

Author: George S. Ipp
Publisher:
Publish Date: 2005-11-01
Features: Written by the authority on global strategy, George S. Ipp, "Global Strategy (2nd Edition)" addresses the most challenging issue faced by multinational corporations: how to respond to the demands resulting from globalization and global integration strategies. The book covers all aspects of global strategy and global integration, providing a systematic framework to evaluate factors related to globalization and their degrees of relevance. It also includes numerous global strategy cases and end-of-chapter exercises. ... Written by the authority on global strategy, George S. Ipp, "Global Strategy (2nd Edition)" addresses the most challenging issue faced by multinational corporations: how to respond to the demands resulting from globalization and global integration strategies. The book covers all aspects of global strategy and global integration, providing a systematic framework to evaluate factors related to globalization and their degrees of relevance. It also includes numerous global strategy cases and end-of-chapter exercises.