Sales and Negotiation Skills

Author: An Hixin
Publisher:
Publish Date: 2006-02-01
Features: This textbook is specifically written for students majoring in marketing at vocational and technical colleges. The characteristic of vocational education is its mass-oriented approach aimed at cultivating professional technical talents for grassroots and production service lines. Based on the highly practical and applied nature of sales and negotiation, this book elaborates on the fundamental theories and principles of sales and negotiation, while focusing on introducing the techniques of sales and negotiation, with the hope of providing readers with some assistance.