Entrepreneurship - Strategy and Resources (3rd Edition): Strategy and Resources (3rd Edition)

Author: Mark J. Doring
Publisher:
Publish Date: 2006-02-01
Features: This book is an excellent textbook on entrepreneurship, designed to help readers gain the competitive advantages needed for successful entrepreneurship. What sets this book apart from other textbooks is its distinctive approach: it explains entrepreneurial phenomena from the perspective of the resource-based theory, with the formulation and implementation of entrepreneurial strategies as its main thread, and focuses on the resources required by entrepreneurial firms. It comprehensively and systematically elaborates on how entrepreneurial firms can establish sustainable competitive advantages. Moreover, the book places great emphasis on practical applicability, featuring numerous representative cases that provide readers with the best guide for understanding and participating in entrepreneurship.