Cheers again -- Tell you the secret of marketing success

Author: Li Hong
Publisher:
Publish Date: 2005-07-08
Features: Simple and easy for everyone to understand business management theory; Quick, solving enterprise strategic problems in just two days; Happy stories – a fun and engaging learning method; Practical, using the wisdom of the Chinese to solve problems in Chinese enterprises.
Now we have entered the marketing era. Machines are everywhere, and anyone can produce. Technology is also available for purchase with money. However, if products don’t sell, the company won’t make a profit. Who will "sell," and who can achieve success? It is essential to give customers the impression that you are always changing and innovating—new forms and content at least every week. This way, customers will frequently visit to see if there are any new gains or surprises.
Marketing is not about selling products or services cleverly, but rather an art that truly creates customer value. The purpose of marketing strategy is not to use sophisticated tactics to deceive consumers or pursue short-term sales performance, but to establish a customer-centric marketing philosophy. Through strategic arrangements, it aims to satisfy and move customers, thereby achieving successful and sustainable sales.
If market strategy solves the problems of who to sell to, where to sell, and when to sell, then marketing strategy focuses on how to sell. The theoretical framework of this book is to achieve sustainable marketing strategy and corporate growth through three simple steps or methods:
1. Let customers know – Information dissemination and communication;
2. Let customers be satisfied – Winning customers’ rationality;
3. Let customers be surprised – Gaining customers’ emotions.
These three steps form a complete sales process, as well as a progressive service process and a process of building customer loyalty. Truly mature marketing must be based on excellent products or services, using heart, sincerity, and emotion to move customers.