Soft Power, Chinese-style successful leadership qualities

Author: Zhang Yaojun
Publisher:
Publish Date: 2006-03-17
Features: In the current era, a company's comprehensive strength determines the leader's position in the future business world. This strength encompasses both hard and soft power. Among these, the soft power possessed by leaders themselves is particularly crucial. The core of hard power lies in economic strength, while the core of soft power is rooted in values. Hard power serves as the tangible carrier of soft power, and soft power extends the intangible reach of hard power. Managers must adhere to the coordinated development and mutual promotion of both hard and soft power. Without the matching soft power, hard power cannot truly demonstrate its strength. This book simplifies the complexities and concisely summarizes the basic framework of soft power, such as willpower, influence, adaptability, insight, leadership, decision-making, and affinity, as well as the relationship between traditional Chinese classics and soft power. It explains in an accessible manner how leaders should effectively leverage soft power to achieve their ultimate career goals, hoping to be of benefit to you.