Public Relations Principles and Practice (Second Edition)

Author: He Weixiang
Publisher:
Publish Date: 2006-01-01
Features: This textbook comprehensively addresses practical issues in public relations operations within business enterprises. It introduces the fundamental concepts and principles of public relations, including their development process, from three perspectives: theory, practice, and skills. The book covers public relations objectives, practical operational processes, and specialized public relations skills, supplemented by numerous case studies in public relations.