Modern Chinese fast food production

Author: Xiao Chongjun
Publisher:
Publish Date: 2006-01-01
Features: The development of Chinese fast food has gone through a bumpy road, evolving from emotional understanding to rational reflection. It is heartening to see that a number of Chinese fast-food brands have emerged and gained recognition from the market and consumers, reflecting the perseverance and wisdom of Chinese fast-food professionals, and marking a new stage in the development of Chinese fast food. Creating Chinese fast food with national characteristics, especially modern Chinese fast food, is a pioneering modern culinary project. It not only requires learning from the success of modern Western fast-food chains but also needs to integrate the characteristics of Chinese culinary culture. Finding the optimal balance between the two is essential—holding onto tradition or blindly imitating are both unacceptable. Chinese fast food is rooted in the soil of national cuisine, making it more aligned with the dietary habits of ordinary Chinese people, thus possessing great development potential. At the same time, its diversified business model offers vast room for growth.