Modern Public Relations Series: Public Relations Planning

Author: Hu Rui
Publisher:
Publish Date: 1997-01-01
Features: Planning, which means to scheme or to plot. Public relations planning, in simple terms, is the process of planning and plotting public relations activities. As Chinese public relations has developed to this day, more and more professionals in the field have become aware of the importance of public relations planning. Public relations planning is like the soul; without the soul, public relations would lose its vitality. Public relations planning is like the sails of a galloping ship; without the sails, the public relations ship would come to a standstill. This book draws on relevant theories and case studies of public relations planning from both domestic and international sources, constructing a comprehensive framework for public relations planning from new perspectives. The book is both theoretical and practical, and it also features new characteristics.