Art Design General Theory

Author: Cao Tianquan
Publisher:
Publish Date: 2005-12-01
Features: This book provides a comprehensive and systematic exposition of design theory, covering a wide range of theories closely related to art. The discussions often include the author's personal insights, making the presentation rich and innovative, suitable for contemporary readers. With China's modernization, not only has aesthetic education become a key topic in the humanities education of college students, but also the use of aesthetic forms and applied technologies to enrich and enhance the quality of life for the Chinese people has become an inevitable trend. The majority of art academies may increasingly focus on cultivating applied talents rather than traditional painting or pure art creation talents, making the adjustment of teaching approaches a natural consequence. Serving education is one of the primary duties of a publishing house, and in the face of this change, the first consideration is the reform and adjustment of textbooks. In the teaching of applied talents in university art and design programs, practical and applied technical subjects have become the core of the curriculum, and most students spend a significant amount of time on these subjects during their studies. To accommodate this, universities and departments have adjusted faculty allocation, curriculum arrangements, and even educational models to align with disciplinary development. Our publishing house has actively cooperated by publishing a series of applied foundational textbooks across various disciplines to meet these needs. Many of these textbooks have been recognized and praised by teachers and students, gaining considerable influence. However, we also discussed with a group of university teachers and authors another aspect of textbooks: Is higher education and vocational education in art academies merely aimed at cultivating a batch of "craftsmen"? What is the difference between higher education and vocational education? The answer is clear. Higher education should cultivate talents to follow the path of designers, pioneering a route to train technically skilled professionals with creative and innovative abilities. Therefore, in the four years of undergraduate study in higher education institutions, theoretical and historical-theoretical content must absolutely not be lacking and should definitely be the backbone of the knowledge structure. If there is an overemphasis on applied and practical courses while neglecting foundational theoretical learning, it is very dangerous. In response to this adjustment, Shanghai People's Fine Arts Publishing House has decided to release two sets of theoretical textbooks to enrich our publishing house's curriculum system. One set is the "Series of Theoretical Textbooks for Higher Education in Fine Arts," primarily focused on traditional fine arts theories. The other set is the "Series of Theoretical Textbooks for Higher Education in Design," primarily centered on foundational theories of art and design. The two sets of textbooks share the same concept and are completely developed in accordance with the teaching requirements of the Ministry of Education. In the planning and manuscript acquisition process, our publishing house has fully noted the importance of arranging and discussing key knowledge points and learning focuses, while also combining the readability of the textbooks with interactive visual materials to modern students' reading habits. We strive to overcome the rigid appearance of traditional theoretical books with the best possible book format, making these two sets of textbooks assistants in achieving our pursuit of perfect teaching goals, proving that we are making continuous efforts.