Persuasiveness The Power of Persuasion to Win Business Success

Author: [UK] Buch
Publisher:
Publish Date: 2004-02-01
Features: Persuasion is the core of marketing power, and influence is key! The author of this book, Jeff Buch, is a highly influential marketing management training expert and best-selling author in the UK. He is renowned for his unique business ideas and inspiring speeches. His speeches and training programs have successfully motivated countless struggling entrepreneurs and stagnant marketing managers, providing effective persuasion training models for business professionals. Persuasion is the secret weapon for business people to win market share, politicians to win votes, and artists to gain applause. Without persuasion, even with extraordinary talent, it is difficult to achieve great success. Persuasion means change. Jeff Buch shows us the process of change from rejection to cooperation, from saturation to demand, from weakness to strength, from negativity to positivity, from doubt to trust, and from competition to coexistence. "Persuasion" is a book that is easily accepted by everyone. It not only benefits those engaged in business management and marketing but also impacts every reader—every person striving for profit, recognition, and influence.