Small Marketing, Big Wealth---------New Rules for Marketing Managers

Author: Zhang Wen Zhao Shu
Publisher:
Publish Date: 2006-01-01
Features: You may be tall, but someone is taller than you; you may be strange, but someone is stranger than you! You have Southern Fist, he has Northern Leg; you have a treasure sword, he has hidden weapons. Every style has its own space for survival, and every person has room to shine. In this sense, the business world is a place that embraces all, and marketing is a never-ending endeavor. Marketing based solely on theory is often just talk on paper, while marketing without theory tends to be superficial. Therefore, for those already engaged in marketing, the best approach is to learn marketing through marketing. You have Southern Fist, he has Northern Leg; you have a treasure sword, he has hidden weapons. Every product has its own space for survival, and every supervisor has room to shine. In this sense, marketing is a never-ending endeavor. This book is suitable for every reader aspiring to become a marketing supervisor and also serves as a brand-new rulebook for managers currently in the position of marketing supervisor.