The 100 Most Important Marketing Management Principles

Author: Lu Yuanjun Jin Xiaolan
Publisher:
Publish Date: 2006-01-01
Features: This book is part of the "Management Principles Series," introducing you to the 100 most important management principles in marketing. Through four columns—“Classic Interpretation,” “Source Exploration,” “Engaging Illustration,” and “Related Links”—it guides you into a mysterious world of. The interesting explanations here reveal profound insights that appear simple but are deeply profound. For those who wish to enhance their management awareness, understanding these principles is essential, as nothing else can penetrate the essence of management more effectively—they are the window to true understanding and the ladder to the peak of business success! Principles, principles, laws, effects—these manifestations of are the crystallization of human wisdom. This book selects the 100 most important marketing principles, guiding you into a world of mysterious through four columns: “Classic Interpretation,” “Source Exploration,” “Engaging Illustration,” and “Related Links.” Classic principles and laws, compelling case analyses, entertaining cartoons, and thought-provoking links will inspire you to gain new insights into marketing. Wonderful principles, just as every drop of water hides the mystery of the ocean, hope to become a cloud ladder that aids you in climbing the peak of management when you embark on your journey.