Author: Lü Rong Ran Bin
Publisher:
Publish Date: 2005-07-01
Features: What does a company rely on when it faces tough challenges? It relies on scientific strategic planning. The Balanced Scorecard is a powerful tool that enables companies to navigate and excel. Therefore, the Harvard Business Review has called the Balanced Scorecard the most influential management idea of the past 75 years. The authors of this book are all from Huaying Hengxin Management Consulting. Huaying Hengxin is one of China's largest comprehensive management consulting firms, a consulting organization that introduces the latest management concepts, tools, and solutions. It provides professional strategic consulting, human resources consulting, human resources software implementation, and a series of training programs for Chinese enterprises. In this book, each chapter begins with a story, and when all the stories are connected together, they form a complete story of a three-way struggle among competing states, all centered around the Balanced Scorecard. Luo Guanzhong once said, "In the world, division is inevitable, and unity is inevitable." From the unification of the six states by Qin to the Three Kingdoms period, to the modern pursuit of enterprises, there are many strategies and tactics in this cycle of division and unity. When the Balanced Scorecard was first introduced and came to China across the ocean, the lively scene reminded people of martial arts movies where martial artists scramble for a classic martial arts manual. The Three Kingdoms story in this book unfolds around how the Balanced Scorecard is used for enterprise practice and competitive new strategies. In the competition with the external environment, how can companies reflect on their internal strengths, weaknesses, and core competencies? Through the subtle setting of characters, plots, events, conflicts, main text clues, and perspectives, and by laying out the context of the enterprise, the book creates a scenario for the Balanced Scorecard. This allows readers to gain a more intuitive understanding of the main text before reading it, enabling them to always understand and think within the context of the enterprise while reading. The authors hope that the pre-story simulation can gradually draw readers in, alleviate the fatigue of reading professional books, and enhance its interest and readability.
Refuse Shortcomings -- Balanced Scorecard Strategic Implementation
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