Enterprise Strategic Management (Second Edition)

Author: Shao Yiming, Cai Qiming
Publisher:
Publish Date: 2005-08-01
Features: This book is based on the authors' many years of teaching and research in corporate strategic management, and it references relevant textbooks, monographs, and papers both domestically and internationally. At the same time, to adapt to the new trends of corporate reform and development, the book strives to reflect the latest theoretical research findings and practical experiences, hoping to play a positive role in promoting the implementation of corporate strategic management in China. The second edition of this book was revised and improved based on the first edition, with the following additions:
- The beginning of each chapter lists the learning objectives, helping students understand the basic content and key points of each chapter during their study.
- Each chapter includes cases for students to analyze the learned issues or discuss in class. Through case analysis, students can improve their ability to apply knowledge.
- Chapter 2 was significantly revised, discussing both the analysis of the corporate macroenvironment and the industry competitive forces structure, as well as how to analyze key competitors.
- Chapter 5 was revised to focus on the three types of competitive strategies and the selection of competitive strategies for enterprises in different industries.
- Chapter 6 was expanded to include content on corporate diversification strategies.
- Considering the increasing importance of corporate strategic alliances and mergers and acquisitions, the second edition of this book discusses them separately in Chapters 7 and 8, with additional new content.
- Chapter 9 on corporate internationalization strategies was significantly revised, adding discussions on issues related to corporate internationalization in the context of globalization.
- The remaining chapters were also updated with knowledge and content supplements.