Car broker

Author: Chongqing Joy Business Talent Training School
Publisher:
Publish Date: 2006-02-01
Features: The automotive broker is an emerging profession that demands high standards from its practitioners. They must master knowledge of automotive construction, maintenance, and usage, marketing skills, sales processes and techniques, and customer psychology. To meet the needs of training and certification for national automotive broker qualifications, this textbook has been specially compiled. It provides a detailed introduction to the characteristics of automotive construction, sales processes and techniques, vehicle usage and maintenance, automotive insurance, marketing, and relevant legal knowledge. It can serve as a training textbook and self-study guide for automotive brokers, automotive sales managers, and sales consultants.