Business strategy

Author: Zhu Yu
Publisher:
Publish Date: 2004-06-01
Features: A company without strategy is like a soulless entity. How to formulate corporate business strategy and effectively implement management to establish a strategic advantage over competitors is the primary challenge for top-level executives. Meanwhile, how to quickly cultivate high-level management talent that meets the needs of corporate business and development strategy is the pressing task of current management education in higher education institutions. Corporate Business Strategy Management refers to a series of management decisions and actions involved in formulating and implementing strategy, with its core issue being the alignment of the company's own conditions with the external environment to cultivate core competitiveness, create sustainable competitive advantages, and achieve long-term survival and development. Based on clear theoretical explanations and detailed case analyses, this book comprehensively and systematically elaborates on the formulation and development of corporate business strategy, making it an essential classic management read for business managers.