Exploration of Tourism Culture

Author: Fang Zhiyuan et al
Publisher:
Publish Date: 2005-01-01
Features: Jiangxi is a major province in China with abundant tourism resources, located near developed coastal areas, and has significant market development potential. The provincial government has proposed the development strategy of "three bases and one garden," which provides opportunities for the development of higher tourism education in Jiangxi while also presenting challenges, one of which is the challenge of building a highland for talent cultivation. Jiangxi is rich in natural resources and talent, a land of literature and etiquette, and the cradle of the Red Revolution, all embodying the beauty of green mountains and clear waters. As an important part of the national "Red Tourism," regional tourism culture in Jiangxi has great potential for development. How to enable regional tourism culture to promote local economic development and the growth of the tourism market is the focus of our research. To organize, summarize, and enhance the achievements of years of research in tourism culture, we have compiled the book "Explorations in Tourism Culture." This book is the crystallization of professional teaching and research practices by the authors, consisting of a theoretical section and a practical section. It preliminarily explores aspects such as the formation and evolution of Jiangxi culture, ancient village culture, religious culture, folk culture, urban culture, and tourism aesthetics, and presents our research insights to the experts for your guidance.